Late last year there was an episode of This American Life about Christmas that I found so touching that I used it extensively in my Midnight Mass (at midnight) homily. You will not find it on our website where you may find the rest of our homilies. The recording device was not set up properly that night. There is a rough written out version of it just after Christmas here on Adam’s Ale if you are interested.
There is a part of that show that I didn’t have a room or time to share and it was one of the most important pieces. I have been holding on to a scrap of paper on which I transcribed this wonderful insight looking for a use for it. But it really only works as part of the whole. So here is what I am going to do: First I will quickly give it context and then give you the quote that explains what I think is the only way the Church in the United States will start reaching others again and is the theory behind the way I try to lead this parish.
First the context: The Columbian government hired an advertising firm to try to get gorillas in that country to lay down their arms and bring peace to the country. Over the years, the firm realized that they were most successful at Christmas time. So they focused on Christmas over the next few years with different and extremely successful campaigns. One year they made thousands and thousands of softball sized globes that glowed purple and contained little gifts or word of encouragement and let them go in the jungle river at night where they would float by the gorillas who found them and having been move by them found led of the soldiers to demilitarize and go home.
Now the quote:
“Everything you do needs to be beautiful. The only element we cannot lack is beauty. Make sure you like what you are seeing. You cannot do ugly stuff. When you see all these lights floating down the river - floating down toward you - you cannot escape the thought that this is a beautiful thing.
“Regardless of what it is - how beautiful is it? Because if it had been a thing that was not beautiful, I probably wouldn’t have looked at it. I probably would say, ‘This is trash floating down the river.’ But if it is a beautiful thing that’s coming down - it’s coming down in numbers - then I’m drawn to it - I’m interested.”